We learn by doing
MAKE YOUR BRAND SHINE
Underneon is an LED sign manufacturer offering the rather simple yet profound need to be noticed. This advertisement targeting businesses highlight the alluring and beautiful quality that neon-signs have to offer in attracting customers.
The company mainly had simple, short ads, which didn’t clearly show their unique value proposition – quality and craftsmanship, and were very similar to their competitors.
We tested two ads, and found that, contrary to what usually works, the ad with the best result was the longer one. The longer ad leveraged emotions through a love story without clearly focusing on any of the benefits or features of the product. With this approach we highlighted the unique value of this company and were able to stand out from their competitors.
Raised awareness of brand among Lithuanian business owners, and got 605 clicks from business owners in Lithuania with CPC (cost-per-click) of 0.17 EUR.
MAKE YOUR BRAND SHINE
Underneon is an LED sign manufacturer offering the rather simple yet profound need to be noticed. This advertisement targeting businesses highlight the alluring and beautiful quality that neon-signs have to offer in attracting customers.
The company mainly had simple, short ads, which didn’t clearly show their unique value proposition – quality and craftsmanship, and were very similar to their competitors.
We tested two ads, and found that, contrary to what usually works, the ad with the best result was the longer one. The longer ad leveraged emotions through a love story without clearly focusing on any of the benefits or features of the product. With this approach we highlighted the unique value of this company and were able to stand out from their competitors.
Raised awareness of brand among Lithuanian business owners, and got 605 clicks from business owners in Lithuania with CPC (cost-per-click) of 0.17 EUR.
INvest with Capitalia, Invest in the Baltics
Leading financier in the Baltics focusing on local and stable investments in small and medium sized businesses.
A company with stability and plenty of experience, lacking public perception and image in the market to attract its target audience.
To be explained…
To be explained…
INvest with Capitalia, Invest in the Baltics
Leading financier in the Baltics focusing on local and stable investments in small and medium sized businesses.
A company with stability and plenty of experience, lacking public perception and image in the market to attract its target audience.
To be explained…
To be explained…
ALWAYS CLOSE
JYSK – one of the leading Scandinavian home and garden furniture store chains in Latvia that needs no introduction.
High competition in the market and difficulty to stand out without a clear value proposition.
People prefer to buy products cheaper, and off-season is a perfect opportunity, so we made sure to remind buyers that for comfortable summer gatherings, they might need to update their garden furniture before-hand. Our second ad focused on the availability of JYSK, which has twice as many stores than all other competitors combined. JYSK is always close, whenever you need it.
Outstanding 9’000 EUR in sales with a very limited ad budget and ROAS of 87.91.
ALWAYS CLOSE
JYSK – one of the leading Scandinavian home and garden furniture store chains in Latvia that needs no introduction.
High competition in the market and difficulty to stand out without a clear value proposition.
People prefer to buy products cheaper, and off-season is a perfect opportunity, so we made sure to remind buyers that for comfortable summer gatherings, they might need to update their garden furniture before-hand. Our second ad focused on the availability of JYSK, which has twice as many stores than all other competitors combined. JYSK is always close, whenever you need it.
Outstanding 9’000 EUR in sales with a very limited ad budget and ROAS of 87.91.
OUTSIDE THE CITY
Company renting out high quality properties for leisure outside of the city.
High value product with very little advertisement, we had a great opportunity to introduce the brand to the perfect target audience – wealthy city residents who yearn for quiet weekends in Latvian Nature, but have limited awareness of the available options.
We used humour (a talking dog) explaining the benefits of a weekend spent in the house and beautiful aesthetics to show off the quality the apartment. We made sure that people will think of ĒKA PROPERTIES first, when they consider places to spend the weekend in the quiet and peaceful nature of our country.
Reached 140’000 people with CPM (Cost per Mile) being 0.88 EUR, with only 100 EUR ad budget.
OUTSIDE THE CITY
ĒKA Properties is a company renting out high quality properties for leisure outside of the city.
High value product with very little advertisement, we had a great opportunity to introduce the brand to the perfect target audience – wealthy city residents who yearn for quiet weekends in Latvian Nature, but have limited awareness of the available options.
We used humour (a talking dog) explaining the benefits of a weekend spent in the house and beautiful aesthetics to show off the quality the apartment. We made sure that people will think of ĒKA PROPERTIES first, when they consider places to spend the weekend in the quiet and peaceful nature of our country.
Reached 140’000 people with CPM (Cost per Mile) being 0.88 EUR, with only 100 EUR ad budget.
JOIN OUR CHAMPIONS
Pranamat is a unique, eco-friendly product made in Latvia.
Even good products need promotion. The company understood that their product is more popular among women, which is great, but that means that there is a huge market gap they could to fill.
How to capture attention of man? With sports men! With the world championship of hockey being the only topic on any Latvians mind at the time, we knew we had to seize the opportunity. We showed that hockey players use the the product, and who doesn’t want to follow the practice athletic and successful people? Our message was clear – Join our Champions.
More than 47’000 impressions and 573 clicks from the target audience with the ad budget of only 100 EUR.
JOIN OUR CHAMPIONS
Pranamat is a unique, eco-friendly product made in Latvia.
Even good products need promotion. The company understood that their product is more popular among women, which is great, but that means that there is a huge market gap they could to fill.
How to capture attention of man? With sports men! With the world championship of hockey being the only topic on any Latvians mind at the time, we knew we had to seize the opportunity. We showed that hockey players use the the product, and who doesn’t want to follow the practice athletic and successful people? Our message was clear – Join our Champions.
More than 47’000 impressions and 573 clicks from the target audience with the ad budget of only 100 EUR.